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5. Amortality <BR> <BR><blockquote><hr size=0><!-quote-!><font size=1><b>quote:</b></font><p>When Simon Cowell let slip last month that he planned to have his corpse cryonically preserved, wags suggested that the snarky American Idol judge may have already tested the deep-freezing procedure on his face. In 2007, Cowell, now 49, told an interviewer that he used Botox. "I like to take care of myself," he said. Cowell is in show biz, where artifice routinely imitates life. But here's a fact startling enough to raise eyebrows among Botox enthusiasts: his fellow Brits, famously unconcerned with personal grooming, have tripled the caseload of the country's cosmetic surgeons since 2003. The transfiguration of the snaggletoothed island race is part of a phenomenon taking hold around the developed world: amortality. <BR> <BR>You may not have heard of amortality before — mainly because I've just coined the term. It's about more than just the ripple effect of baby boomers' resisting the onset of age. Amortality is a stranger, stronger alchemy, created by the intersection of that trend with a massive increase in life expectancy and a deep decline in the influence of organized religion — all viewed through the blue haze of Viagra. <BR> <BR>...<!-/quote-!><hr size=0></blockquote>
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